We’ve long argued that an expenditure of $100,000, $150,000, or even $200,000 on Facebook ads would have negligible, if any, effect on a presidential election. We would know.
At the time of the 2016 election we were running the largest, grass-roots, pro-Trump Facebook page. We spent at least as much on advertising as the Russians were reported to have spent and, while Trump prevailed, we don’t delude ourselves into thinking Donald Trump wouldn’t be president without us.
There’s no doubt that the number of sites like ours together contributed to helping counter the fake news reported by the establishment’s legacy media.
Since that election Facebook has driven a major percentage of our competitors out of business and those of us who remain have had our Facebook-driven traffic throttled by 95%, but President Trump’s approval ratings haven’t plummeted.
In fact, his popularity has soared.
This week Mollie Hemingway, a senior editor at the Federalist, made a brilliant observation during an appearance on Fox News’ “Special Report with Bret Baier.”
Hemingway: “We had years where people were saying a couple hundred thousand dollars in barely literate Facebook ads from Russians caused Donald Trump to win. Here you had a guy spend nearly $1 billion and he went nowhere. It’s a humiliating defeat for Michael Bloomberg.”
Baier: “So Russians influenced the election with $200,000, or $300,000 in Facebook ads? And Mike Bloomberg couldn’t get more than 50 delegates with $600 million dollars?”
If you believe the story that $200,000 (Facebook estimated total spending by the Russians to be $140,000) in spending by Kremlin-linked “disruption engineers” tilted an election, you really need to reconsider why the reported $2 billion spent by the Clinton campaign and by Hillary supporting PAC’s was so ineffective.
Add to that the estimated $2 billion is free adoring press lavished on Mrs. Clinton by the legacy media, and you have some explaining to do.
The truth matters. And, no matter how many times you repeat the lies, the American people are smart enough to recognize the truth when they hear it.
“… It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State.”